Iowa Travel Industry Partners

In today’s competitive tourism landscape, reaching travelers at the right moment is key to driving visitation. This webinar will explore Travel Intent Targeting, a powerful strategy that allows destinations, attraction and lodging business to connect with potential visitors actively planning their next trip. Join Orange 142, a leader in destination marketing, as we dive into: What travel […]

Join iTIP and Whereabout for a first look at the findings of Iowa’s new Group Tour Market Study. This in-depth research explores the current state of Iowa’s group tour landscape, emerging trends, and opportunities to grow and adapt in a changing tourism environment. Whether you’re a destination marketer, attraction, lodging provider, or group tour operator, […]

iTIP invites you to explore the results of a comprehensive evaluation of Iowa’s meetings and conventions marketing efforts, conducted by Whereabout. This research highlights how Iowa stacks up against competitive destinations, what planners are looking for today, and how local communities and venues can better align their strategies to capture more business. If meetings and […]

As summer winds down, communities across Iowa continue to plan fall and winter festivals - and it's never too early to start thinking ahead to next year’s spring and summer events. Join the Alcohol & Tax Compliance Division of the Iowa Department of Revenue for an informative webinar covering recent changes and ongoing requirements for […]

Join us for a collaborative conversation with three of iTIP's Affiliate Members to learn more about the unique roles they play in shaping Iowa’s tourism and events landscape. Hear from the executive directors of the Association of Iowa Fairs (representing county and district fairs across the state), the Iowa PGA (supporting golf professionals, courses, and […]

Struggling to fit everything into your destination’s monthly email? This session will cover what to include, what to skip, and how to create focused, high-performing campaigns that align with your brand and drive results. We’ll share practical tips on layout, content planning, and streamlining your workflows plus ideas for making your emails more engaging, timely, […]

Content creators and influencers offer powerful ways to showcase Iowa destinations, but successful partnerships require understanding both sides of the collaboration. This webinar will explore practical tips and strategies for attracting and engaging creators to promote your destination. Brett Bachtle, former Visit Mason City team member turned content creator, will share his firsthand experiences from […]

In today's ever-evolving digital landscape, DMOs face the constant challenge of staying ahead of the curve while managing numerous online programs. With new trends emerging and technologies rapidly advancing, it's crucial to equip yourself with the latest digital marketing information to best reach your target audiences. In this webinar, get valuable updates on the latest […]