About Us

One Vision

One Mission

One Voice

Iowa Travel Industry Partners (iTIP) is Iowa’s only state-wide organization dedicated to supporting tourism partners around the state through resources, education, advocacy, and marketing initiatives.

Our story

Iowa’s travel industry was once organized through regional and statewide groups focused on niche markets. In 2015, an industry-wide strategic plan set a goal to strengthen collaboration, partnerships, and shared expertise across the state. That vision evolved into the Iowa Travel Industry Partners Association (iTIP) and iTIP Foundation.

Our Mission

Iowa Travel Industry Partners mission is to be the unified driving force of the travel and tourism industry promoting Iowa and its communities to positively impact the economy and quality of life for all Iowans.

Our Vision

For Iowa to be a vibrant travel destination with thriving diverse communities which inspire visitors, led by a recognized brand and a united association of travel professionals leading the way to make Iowa a destination of choice. 

OUR Pillars

DEVELOPMENT – nurturing relationships and collaboration

RESOURCES – providing technical tools

EDUCATION – developing networking opportunities and statewide professional development

ADVOCACY – leading and inspiring a legislative agenda that prioritizes tourism

MARKETING – sharing iTIP’s story and promoting niche markets