One Vision

One Mission

One Voice

The program areas identified are not a plan, but rather a blueprint for how together the travel industry can identify opportunities and take action on critical issues with the purpose of growing travel in Iowa.


  • Develop and promote a membership program.
  • Encourage Membership that reflects the diversity of the travel industry.
  • Build relationships both within the travel industry and externally with aligned partners from other sectors.


  • Identify data and conduct research to quantify the impact of travel in Iowa.
  • Build mentoring relationships to elevate professionalism.
  • Provide technical and professional services to members.
  • Develop grant programs that meet member needs.
  • Design resources to assist members through an online library.


  • Design an education plan which delivers training across the state and uses technology to increase access.
  • Provide education on best practices, trends, and strategies that enhance the travel industry.
  • Coordinate networking opportunities for members.
  • Implement a professional development and leadership training program.
  • Education committee collaborates with 501c3 to develop programming.


  • Provide a unified voice for state and federal issues which effect the travel industry.
  • Identify key issues threatening Iowa’s travel industry and coordinate legislative events.
  • Build support through coalitions for appropriate public policy to address key issues or opportunities.
  • Empower members with information to advocate for policies at the federal, state, and local levels.


  • Develop a strategic marketing plan for external and internal audiences.
  • Develop niche partnerships in areas of group travel, sports, leisure travel, setting, and other niche markets.
  • Collaborate with the Iowa Economic Development Authority.
  • Foster a culture of public-private partnerships.
  • Cultivate innovations amongst members.


Get involved with iTIP to help advance the travel and hospitality industry of Iowa. United, the travel industry can accomplish great things.