Data & Research


The Economic Impact Calculator is now available to non-members for a fee of $100. The non-member calculator can be accessed below. (Members can still access the model with their active membership by logging into the member portal.)

The Economic Impact Model is designed to measure the full effect of an event on the local economy. The model takes average spending inputs for the attendees of an event, the total population in attendance, the percentage of attendees from outside the events county, and the share of people requiring a hotel room due to the event to calculate the impact.

The model uses relationships between the different categories outlined in the measurable effects section to accurately determine the ripple effects of spending at an event on the local economy. For example, if a dollar is spent at the event on a food item, it may have taken $0.20 worth of fuel, $0.40 worth of product, and $0.10 worth of labor. Making the total effect on the local economy for this specific example $1.70 in total. The model has accurate and reliable relationships programed into the backend, giving the best possible tracking of supply chain trickle-down effects.

Results from the model include direct spending, indirect spending, and induced spending.

Thank you to our sponsors that helped make the creation of the Economic Impact Calculator possible: Council Bluffs CVB, Discover Ames, Think Iowa City, Travel Dubuque, and Vacation Okoboji.

If you run into problems with not receiving the correct data after clicking the link, please copy and paste the link into a new tab. If you are still having difficulties, please contact

CyBiz Labs of Iowa State University was hired to develop the Economic Impact Model.