Iowa Travel Industry Partners (iTIP) recently convened statewide partners for the iLEAD Leadership Symposium on February 8 – 9, 2024. Hosted at the picturesque Eagle Point Park Lodge in Clinton, Iowa, the symposium provided a platform for Iowa’s tourism professionals to hone their leadership skills and foster collaboration within the industry.

In a rapidly evolving landscape, leadership in the tourism sector is not merely about steering the ship; it’s about charting new courses, inspiring innovation, and fostering collaboration. Recognizing this imperative, iTIP has grown the iLEAD Leadership Symposium to empower individuals at every career stage within Iowa’s vibrant tourism industry.

Reflecting on the event, Chelsea Lerud, Executive Director of iTIP, expressed, “The intimate setting of iLEAD facilitates not only professional development but also fosters meaningful connections among industry peers. Witnessing the growth and camaraderie among attendees is truly inspiring. I am confident that the insights gained here will fuel the future success of our industry.”

The symposium featured a dynamic lineup of sessions tailored to address the multifaceted challenges and opportunities within the tourism landscape. Participants had the opportunity to engage with industry experts on topics ranging from creative placemaking to effective communication strategies and self-care practices for leaders.

The success of the iLEAD Leadership Symposium was made possible through the generous support of industry partners including Catch Des Moines, McDaniels Marketing, and The Group Travel Leader. Their commitment underscores the collective effort to drive growth and innovation within Iowa’s travel and hospitality sector.

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