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Marketing
The marketing committee focuses on the development of the Association’s brand and collateral materials while keeping all the niche markets in mind. The niche markets include but are not limited to sports, group travel, and meetings.
The marketing committee meets the 3rd Tuesday of every month at 2 PM. Reach out to Chelsea Lerud if you are interested in joining the committee.
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iTIP is excited to again be promoting Iowa to a national audience to recruit the niche markets of groups, sports, and meetings. iTIP plans to attend 4 tradeshows while sponsoring a handful of others.
Thank you to Travel Iowa for partnering on this effort.
FY25 Trade Shows:
MEETINGS
- Destination Midwest (sponsorship)
Location: Wichita, KS
Dates: August 5 – 7, 2024 - Meeting Planners International WEC
Location: St. Louis, MO
Dates: June 17 – 20, 2025
SPORTS
- TEAMS Conference & Event Expo
Location: Anaheim, CA
Dates: September 24 – 26, 2024 - Sports ETA (sponsorship)
Location: Tulsa, OK
Dates: April 14 – 17, 2025
GROUP TOUR
- American Bus Association Marketplace
Location: Philadelphia, PA
Dates: February 1 – 4, 2025 - Heritage Clubs International
Location: Sioux City, IA
Dates: February 24 – 28, 2025 - Midwest Marketplace
Location: Dubuque, IA
Dates: April 6 – 8, 2025
iTIP is thrilled to be creating campaigns to recruit national meeting planners to host events in Iowa.
Iowa Meeting Guide
FY25 is the year to produce a new Iowa Meeting Guide (this is an every other year publication). Our partners at Small Market Meetings Magazine have been contracted to assist with production of all aspects of the guide. The publication will print in August 2025, to begin distribution in September 2025.
Advertising spots are available to put your organization and brand in front of 12,000+ planners – they just need an invitation to consider Iowa. Contact Kyle Anderson to secure your advertising spot before space closes on June 20.
FY25 Trade Shows:
- Destination Midwest (sponsorship)
- Location: Wichita, KS
Dates: August 5 – 7, 2024 - Show Results:
- iTIP did not attend in person, but sponsored the room drop gift for planners.
- 30 planners were in attendance
- Leads: Destination Midwest 2024
- Location: Wichita, KS
- Meeting Planners International WEC
- Location: St. Louis, MO
Dates: June 17 – 20, 2025
- Location: St. Louis, MO
PAST LEADS:
Team Iowa is thrilled to be creating campaigns to recruit national sporting event rights holders to host in Iowa.
FY25 Trade Shows:
- TEAMS Conference & Event Expo
- Location: Anaheim, CA
Dates: September 24 – 26, 2024 - Show results:
- 25 one-on-one appointments
- 29 connections during Reverse Marketplace
- Great booth interactions with Caitlin Clark basketball activation.
- TEAMS 25 Leads
- Location: Anaheim, CA
- Sports ETA (sponsorship)
Location: Tulsa, OK
Dates: April 14 – 17, 2025- The full list of rights holders will be available in May 2025
- TEAMS Conference & Event Expo
PAST LEADS:
- Sports ETA Symposium 2024 Attendees
- TEAMS Conference & Expo 2023 Leads
- SportsETA 2023 Leads
- TEAMS 22 Leads
ADDITIONAL OPPORTUNITIES:
Team Iowa is proud to partner with the Huddle Up Group’s Sports Tourism Index + Scout platform. Communities & venues have access to the leading data driven technology in the sports tourism industry that will help them evaluate their assets and drive more business to their destinations. Please visit the Sports Tourism Index to start promoting your sports assets to national rights holders. Contact Chelsea Lerud to learn more about inputting your organization’s data on the platform.
iTIP is thrilled to be creating campaigns to recruit national group tour planners to Iowa.
FY25 Trade Shows:
- American Bus Association Marketplace
- Location: Philadelphia, PA
Dates: February 1 – 4, 2025
- Location: Philadelphia, PA
- Heritage Clubs International
- Location: Sioux City, IA
Dates: February 24 – 28, 2025
- Location: Sioux City, IA
- Midwest Marketplace
- Location: Dubuque, IA
Dates: April 6 – 8, 2025
- Location: Dubuque, IA
PAST LEADS:
- American Bus Association Marketplace 2024 Leads
- American Bus Association Marketplace 2023 Leads
- ABA Marketplace 2022 Leads
IOWA TOUR GUIDE
The recent Iowa Tour Guide was produced in collaboration with The Group Travel Leader and released in June 2024, boasting a two-year shelf life. This publication highlights five unique itineraries across the state and was distributed with the June edition of The Group Travel Leader. It will reach over 30,000 group tour planners through both print and digital formats.
View the latest Iowa Tour Guides:
- 2024 Iowa Tour Guide
- 2023 Iowa Tour Guide
- 2022 Iowa Tour Guide
- 2021 Iowa Tour Guide
- 2020 Iowa Tour Guide
SEEKING PHOTOS
iTIP is seeking a supply of print quality images to use in different marketing and promotional pieces to promote travel in Iowa. Please upload your favorite images of your community or attraction to the Google Drive for use by iTIP. Please save the files as “City Name_Location Name”.