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Webinar: An overview of Scout with Huddle Up Group

September 7, 2023 @ 2:00 PM - 3:00 PM


The Huddle Up Group and iTIP started a partnership in 2022 to provide all members with a free All-Access membership to the Sports Tourism Index + Scout platform. Cole McKeel of HUG will demonstrate the platform and share the benefits you can receive by promoting your destination’s sporting venues.

The Sports Tourism Index and Scout functionality use data to lean on each other in order to provide a digital match-making environment for event owners and host destinations to connect with one another. Scout empowers destinations and event organizers a two-way “match-making” platform driven by data and technology. Scout gives your organization access to the searchable facility and event database with numerous filters including, but not limited to, event date, facility type, and desired geographic region. Organizations can identify precise matches that fit their needs and assets increasing the efficiency and effectiveness of the event hosting process.

With Iowa’s All-Access partnership, each of you receive individualized access to:
• The largest sports event database anywhere, with over 1,100 completely searchable and sortable RFPs on the platform.
• Our patent-pending RFP “matchmaking” technology specific to each destinations’ facilities.
• Use of our first-of-its-kind Estimated Spending Calculator, tied directly to our event database.
• Tempest iDSS CRM integration.
• Free entry to our annual Huddle Up, a virtual “tradeshow” for All-Access subscribers occurring every Spring.
• Exclusive access to our monthly rights-holder webinar series.
• Ability to link facility videos.
• The Sports Tourism IndexTM evaluation tool that scores each destination in four important areas, allowing you to benchmark and internally review how you stack-up in the sports tourism market.
• A full Index Report with in-depth analysis across all categories and a one-on-one conference call to discuss.
• Industry rankings, designations, and recommendations specific to each destination.
• Access to our full library of previously recorded webinars, case studies, industry best practices, etc.

RSVP for the event so you may receive the Zoom meeting login credentials.



Cole McKeel, Vice President of Partnerships @ Huddle Up Group: McKeel has had an extensive career in the world of sports including time with the United States Olympic & Paralympic Committee, GoEmpire Group, University of Alaska Fairbanks, the Southeast Tourism Society, and the Adapted Sport Leadership & Business Symposium. As the Vice President of Partnerships for Huddle Up Group, Cole’s focus is to work with the partners utilizing the platform, including the state partners.


September 7, 2023
2:00 PM - 3:00 PM
Event Categories:
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Iowa Travel Industry Partners
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