iDISCOVER: Lead, Grow, Connect is iTIP’s immersive professional development experience designed to advance tourism through connection and discovery. Guided by iTIP’s DREAM framework, iDISCOVER combines hands-on learning, peer-to-peer collaboration, industry resources, and interactive experiences that help tourism professionals strengthen their skills, expand their networks, and bring new ideas back to their organizations and communities.
Unlike a traditional conference, iDISCOVER emphasizes active participation through workshops, facilitated discussions, local expertise, and community exploration. Each year, the program travels to a different Iowa destination, creating opportunities for attendees to learn from one another while discovering the people, places, and ideas shaping Iowa’s tourism industry.
Venue:
TBD: complete the RFP by July 24 to express interest in hosting
Hosting Partner:
Tentative Event Schedule:
- Day 0: Sunday
- No organized events will be hosted on Sunday. Attendees are welcome to come in early, and can coordinate a group dinner if desired.
Day 1: Monday
- 9:15 – 9:45 AM Registration
- 9:45 – 10 AM Welcome / Introductions
- 10 – 11 AM General Session
- 11 – 11:15 AM Break
- 11:15 – 12:15 PM General Session
- 12:15 – 1 PM Lunch
- 1 – 2 PM General Session
- 2- 2:15 PM Break
- 2:15 – 3:15 PM General Session
- 3:15 – 3:30 PM Break
- 3:30 – 4:30 PM General Session
- 4:30 – 5:30 PM Free Time
- 5:30 – 9 PM Offsite Dinner & Group Activity
Day 2: Tuesday
- 8 – 8:45 AM Breakfast
- 8:45 – 9 AM Welcome
- 9 – 10:30 AM Workshop / General Session
- 10:30 – 10:45 AM Break
- 10:45 – 11:45 AM Workshop / General Session
- 12 – 1 PM Lunch & Closing
Registration:
The registration cost includes participation in all speaker sessions, meals (breakfast (x1), lunch (x2), dinner (x1), snacks), activities, and attendee gifts.
- $225 for iTIP Members
- $275 for non-members
Hotel Block:
- A room block will be established
Thank you to our event sponsors:

