Join iTIP and Whereabout for a first look at the findings of Iowa’s new Group Tour Market Study. This in-depth research explores the current state of Iowa’s group tour landscape, emerging trends, and opportunities to grow and adapt in a changing tourism environment. Whether you’re a destination marketer, attraction, lodging provider, or group tour operator, this session will offer valuable, actionable insights to guide your efforts in attracting and serving group travelers more effectively.
This event is open to any iTIP member. Be sure to register to gain the Microsoft Teams meeting login information.
This project was supported in part by the Iowa Tourism Office.
PRESENTER:
Matthew Landkamer: Owner, Whereabout
Matthew is a destination strategist, change leader, and idea generator. For nearly a decade, his work has been focused on helping destinations think strategically about their organization, their visitor economy, and their place. He has helped state tourism agencies and local DMOs across the country with destination planning, strategic planning, research, organizational redesigns, and change management.
Stacy Humphrey: Strategic Planner, Whereabout
Matthew is a destination strategist, change leader, and idea generator. For nearly a decade, his work has been focused on helping destinations think strategically about their organization, their visitor economy, and their place. He has helped state tourism agencies and local DMOs across the country with destination planning, strategic planning, research, organizational redesigns, and change management.