iTIP invites you to explore the results of a comprehensive evaluation of Iowa’s meetings and conventions marketing efforts, conducted by Whereabout. This research highlights how Iowa stacks up against competitive destinations, what planners are looking for today, and how local communities and venues can better align their strategies to capture more business. If meetings and conferences are part of your destination’s future, this is a can’t-miss session.
This event is open to any iTIP member. Be sure to register to gain the Microsoft Teams meeting login information.
This project was supported in part by the Iowa Tourism Office.
PRESENTER:
Matthew Landkamer: Owner, Whereabout
Matthew is a destination strategist, change leader, and idea generator. For nearly a decade, his work has been focused on helping destinations think strategically about their organization, their visitor economy, and their place. He has helped state tourism agencies and local DMOs across the country with destination planning, strategic planning, research, organizational redesigns, and change management.
Stacy Humphrey: Strategic Planner, Whereabout
Matthew is a destination strategist, change leader, and idea generator. For nearly a decade, his work has been focused on helping destinations think strategically about their organization, their visitor economy, and their place. He has helped state tourism agencies and local DMOs across the country with destination planning, strategic planning, research, organizational redesigns, and change management.