Struggling to fit everything into your destination’s monthly email? This session will cover what to include, what to skip, and how to create focused, high-performing campaigns that align with your brand and drive results. We’ll share practical tips on layout, content planning, and streamlining your workflows plus ideas for making your emails more engaging, timely, and useful for your audience. No matter what platform you use, you’ll walk away with strategies to improve your next send.
This event is open to any iTIP member. Be sure to register to gain the Microsoft Teams meeting login information.
PRESENTER:
Sarah Bellamy: Content Marketing Manager, Tempest
Sarah Bellamy helps destination marketing organizations across North America tell their stories in ways that actually get found. She specializes in SEO-driven content strategy, site architecture, and AI-friendly storytelling that boosts organic traffic and connects with travelers at every stage of their journey.
Since joining Tempest in 2021, Sarah has led content planning for more than 40 destinations, helped teams rethink how they structure and share information online, and trained countless marketers on how to make their content work smarter, not harder. She’s passionate about translating complex search trends into actionable strategies that elevate destination websites and keep them performing at the top of their game.