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In the world of attracting meeting planners, group tour operators, and sporting event rights holders the profile sheet has become an important piece of the recruitment process. Planners are using this document to gain a quick snapshot of the offerings found within the destination and venues that are attractive for their events. But how does one know what is the best information to include on this small document? Nicole Boyer, veteran tourism sales professional, will share some of the tips of the trade she has learned over the years working in the hospitality industry.

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Nicole Boyer, Group Sales Manager, Mount Hope Estate Winery:
Growing up a very shy introvert, sales was never a career path that crossed Nicole Boyer’s mind once. But, life took her on a path where her entire professional career has been in sales and she has absolutely loved it. She’ll never be the loudest one in the room, but has had huge success crushing sales goals nonetheless. With almost two decades of sales experience under her belt, the Ginger Sales Ninja’s ultimate goal is to help more people be authentic in the sales process (and just in life!).