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Webinar: The Craft of Developing a Profile Sheet

April 11, 2024 @ 2:00 PM - 3:00 PM

In the world of attracting meeting planners, group tour operators, and sporting event rights holders the profile sheet has become an important piece of the recruitment process. Planners are using this document to gain a quick snapshot of the offerings found within the destination and venues that are attractive for their events. But how does one know what is the best information to include on this small document? Sarah Imes of Visit Ithaca will share some of the tips of the trade she has learned over the years working in the hospitality industry.

Be sure to register to gain the Microsoft Teams meeting login information.




Sarah Imes, Tour & Travel Manager @ Visit Ithaca: Arriving in Ithaca for school and graduating (twice!) from Ithaca College, 20+ years later she hasn’t left! Sarah fell in love with the area and began her career in radio sales before discovering hospitality. Two hotel sales jobs and a catering director gig later, she’s spent the last 10 years with Visit Ithaca, sharing what makes Ithaca and the Finger Lakes Region magical to the domestic coach, international, social and sports markets.


Virtual – Microsoft Teams
IA United States


Iowa Travel Industry Partners
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