Advocacy
iTIP’s advocacy efforts focus on identifying key issues, creating meaningful public/private coalitions, empowering members, and engaging in advocacy events and programming at the local, state, and federal levels.

2023 Legislative Priorities
- Tourism experienced a record year by receiving over $50.70 M in appropriations in 2022. Over $30.5 M of that was new funding to be used for the creation of new tourism resources and bolster current programming. iTIP will ensure those appropriations are deployed appropriately and maintained in the FY24 budget.
- Support the enactment of IWILL (Iowa Land and Legacy) or water quality initiatives that include funding for tourism and quality of life components.
- Support Iowa’s current earliest school start date of August 23 to allow the tourism industry to generate revenue to pay for education. In 2021, tourism generated $1.0 billion in state and local tax revenues which support the state’s education system.