In today’s ever-evolving digital landscape, DMOs face the constant challenge of staying ahead of the curve while managing numerous online programs. With new trends emerging and technologies rapidly advancing, it’s crucial to equip yourself with the latest digital marketing information to best reach your target audiences. In this webinar, get valuable updates on the latest digital marketing trends and hear TwoSix Digital’s list of things to watch out for and tactics that many destinations are missing. Additionally, learn about TwoSix Digital’s newest program, Destination Uplift, that empowers DMOs to take the lead in expanding their destination’s digital footprint by empowering their partners to market themselves better! It’s the best “what have you done for me lately” that a DMO can offer to partners that uplifts the entire destination at the same time.
This event is open to any iTIP member. Be sure to register to gain the Microsoft Teams meeting login information.
PRESENTER:
Brian Matson: Senior Director of Strategy & Education, TwoSix Digital
Brian V. Matson has been a part of the travel and tourism industry since 2003 and was the longtime Marketing Director at the Fargo-Moorhead Convention and Visitors Bureau, where he pioneered several digital and social media promotional programs that included various forms of content development and distribution. Brian received the Explore Minnesota Travel Marketing Excellence Award and the North Dakota Governor’s Award for Tourism Marketing for his efforts. He’s a well-recognized speaker at state, regional, and national conferences and is known for his entertaining presentation style that makes his talking points stick with attendees. He’s a great asset to the development of any business or organization’s marketing initiatives due to his vast experience working directly with destinations, meetings & convention teams, sports organizations, resorts, attractions, and small businesses.