iTIP

iTIP Summer Celebration (2024)
2024-06-10 17:00 - 2024-06-11 16:00 (America/Chicago) | Hilton Garden Inn Sioux City Riverfront, 1132 Larsen Park Rd, Sioux City, IA, 51103, United States
Get ready to for a whirlwind of fun at the iTIP Summer Celebration! Join us in Sioux City as we swing into action with our Mini Golf Tournament, followed by the highly anticipated Annual Meeting and Awards Ceremony. It’s time to gather with your fellow tourism trailblazers for a day and a half of friendly competition, camaraderie, and celebration! Let’s raise a toast to another fantastic year of growth and friendship in Iowa’s vibrant tourism scene!

Schedule of Events: (event timing subject to slight adjustments)
Monday, June 11, 2024 (be sure to purchase the additional ticket below to gain access to the Mini Golf Tournament + Evening Activity)

5 – 7 PM: Mini Golf Tournament (North 40 Mini Golf, 3700 US Hwy 75 North, Sioux City)

Tee off with colleagues and friends as you putt your way through an exciting afternoon of friendly competition, networking, and fun. Whether you’re a novice or a pro, this event promises to be a hole-in-one experience for all involved. This event is a fundraiser for Iowa Travel Industry Partners. Be sure to purchase the additional ticket below so you don’t miss out!

7 – 9 PM: Tubing & Dinner Bash (Cone Park, 3800 Line Drive, Sioux City)

Join us for an exhilarating evening of tubing, networking, and delicious dining at Cone Park in Sioux City, Iowa. Glide down the slopes under the summer sky, mingle with fellow attendees, and indulge in a sumptuous dinner with refreshing drinks. It’s the perfect blend of adventure, connection, and culinary delight to make unforgettable memories.

Tuesday, June 11, 2024

8 – 8:45 AM: Breakfast / Registration
8:45 – 9 AM: Welcome
9 – 10 AM: Keynote Speaker: David Bernstein

David Bernstein, co-founder of Saturday in the Park, has worked to shape Sioux City’s tourism scene unconventionally. From founding the festival in 1991 to advancing the Orpheum Theatre, helping to found the Sioux City CVB, and attracting Hard Rock to Iowa, he prioritizes innovation. Bernstein’s approach emphasizes creativity and risk-taking, proving that success in tourism stems from unconventional thinking and unwavering dedication.

10 – 11 AM: Awards Ceremony

The iTIP Foundation annual awards ceremony will honor excellence in nine distinct award categories spanning the breadth of the tourism industry. We’ll celebrate the exceptional contributions of 14 partners from across the state. Guiding us through this memorable event will be the esteemed emcee Bruce Miller from the Sioux City Journal, ensuring an event filled with prestige and recognition.
View the press release announcing the 2024 recipients.

11 – 11:30 AM: Networking + Awards Photos
11:30 AM – 1:30 PM: Sioux City Community Tour + Lunch

Discover Sioux City’s unique charm during our lunch adventure with Explore Siouxland. Dive into the fascinating world of the Sioux City Railroad Museum, a hidden gem waiting to be explored. Join us for an unforgettable journey through history, topped off with a delightful sweet treat to savor as we conclude our tour. Lunch is provided to all event attendees.

1:30 – 2:15 PM: iTIP Annual Meeting

iTIP will take this opportunity to reflect on the successes and initiatives of FY24 while adopting the annual report as well as elect officers and board members for FY25. Attendees will gain insights into the future of Iowa’s tourism industry as we preview the exciting plans and initiatives set for FY25. This event is essential for all members of Iowa’s tourism industry to stay informed and shape their expectations for the upcoming year.

2:15 – 3:15 PM: High 5 Segment

Industry partners will steal the spotlight during our exciting new segment. Partners have been selected to share about a recent game-changing initiative that may ignite inspiration in fellow colleagues. The 2024 High 5 topics are:

Garnering Earned National Media (i.e. USA Today’s 10Best) presented by Madison County Chamber of Commerce
Using Live Video of Parks for Tourism Promotion presented by Jones County Tourism Association
The Ames Insider Guide presented by Discover Ames
Geocaching as Tourism Promotion presented by Clear Lake Area Chamber of Commerce
Certified Tourism Ambassador Program presented by Visit Quad Cities

3:15 – 3:45 PM: Closing Remarks
Optional Evening Activity: For anyone wanting to stay another night, join the group at an outing at the Sioux City Explorers baseball game. The game begins at 7:05 PM and the group will most likely catch dinner somewhere before hand. Tickets to the game are $10. All costs associated with Tuesday evening are on your own.

Room Block

A room block has been established at the Hilton Garden Inn Sioux City Riverfront.

Book before May 20 to secure your room for the $119 rate.

If you are planning to attend both Monday, June 10 and Tuesday, June 11, please purchase both ticket options below. Please reach out to Chelsea Lerud if you have questions about registering for the event.

Tourism Round Table Discussion
2024-05-15 13:00 - 14:00 | Virtual – Microsoft Teams, IA, United States
Peer to peer learning is essential for the tourism industry. Take this opportunity to connect with fellow tourism professionals to discuss topics you need assistance with. Bring ideas of a hot community topic, a new idea you are thinking about, or even something you tried and failed, but want to tweak for the future. Submit topics/questions when you register for the event via Microsoft Teams.
This event is open to any current iTIP member.
Register to gain access to the meeting login details: https://events.teams.microsoft.com/event/69c82081-ba69-489e-94ca-0545b4420d6f@91390cd9-931b-46b5-85b2-3c171adaa5achttps://events.teams.microsoft.com/event/69c82081-ba69-489e-94ca-0545b4420d6f@91390cd9-931b-46b5-85b2-3c171adaa5ac

Webinar: How to Be Master of Your Domain
2024-05-09 14:00 - 15:00 | Virtual – Microsoft Teams, IA, United States
Webinar: How to Be Master of Your Domain: SEO Strategies for Tourism
Organic search is a major way that people and families plan trips and outings. Without a solid SEO strategy, your location can run the risk of getting lost in the search results, decreasing visibility and affecting the trust between you and your audience.
If you want to ensure you are ranking in search engines for keywords that relate to the amazing things that your destination has to offer, while also establishing your website as a go-to resource that potential visitors trust, then an intentional, focused SEO strategy is what you need.
The team at McD Digital wants to empower you to take advantage of SEO as an important opportunity to increase visitors to your destination.
This webinar will highlight…

An overview of SEO, what it is and how it has become so important in reaching target audiences.
What makes tourism SEO unique.
SEO best practices and how they increase your trustworthiness as a destination while optimizing the functionality of your website.
Why ADA compliance on your website is essential
How to assess your website’s SEO health.

Be sure to register to gain the Microsoft Teams meeting login information.
Register: https://events.teams.microsoft.com/event/27feb97a-8dd1-40a1-b72d-5029e91aa665@91390cd9-931b-46b5-85b2-3c171adaa5ac

PRESENTERS:
Jim Hover, Web Development Director, McDaniels Marketing
When it comes to building your website, you want to have someone on your side that loves to take hundreds of moving pieces, pull them all together and package it with a big, red bow. Lucky for you, that person is Jim.

Zach Singleton, SEO Specialist, McDaniels Marketing
Zach understands the importance of telling a good story. In fact, a story can be found anywhere — even something like a mix CD can transport a reader to another time and place. That’s why Zach puts so much time and energy into your website, ensuring your online presence is telling the story of your brand and is properly optimized so people can find it.

Webinar: The Craft of Developing a Profile Sheet
2024-04-11 14:00 - 15:00 | Virtual – Microsoft Teams, IA, United States
In the world of attracting meeting planners, group tour operators, and sporting event rights holders the profile sheet has become an important piece of the recruitment process. Planners are using this document to gain a quick snapshot of the offerings found within the destination and venues that are attractive for their events. But how does one know what is the best information to include on this small document? Nicole Boyer, veteran tourism sales professional, will share some of the tips of the trade she has learned over the years working in the hospitality industry.
Be sure to register to gain the Microsoft Teams meeting login information.
Register: https://events.teams.microsoft.com/event/15da8d8c-8909-4829-a4a4-996c6b369064@91390cd9-931b-46b5-85b2-3c171adaa5ac

PRESENTER:
Nicole Boyer, Group Sales Manager, Mount Hope Estate Winery:
Growing up a very shy introvert, sales was never a career path that crossed Nicole Boyer’s mind once. But, life took her on a path where her entire professional career has been in sales and she has absolutely loved it. She’ll never be the loudest one in the room, but has had huge success crushing sales goals nonetheless. With almost two decades of sales experience under her belt, the Ginger Sales Ninja’s ultimate goal is to help more people be authentic in the sales process (and just in life!).

Capitol Visit - 2
2024-04-10 13:30 - 15:30 | Iowa State Capitol, 1007 E Grand Ave, Des Moines, IA, 50319, United States
Discover the power of advocacy and collaboration during the second of two tourism 2024 Capitol Visits in Des Moines. Join us for an opportunity to engage directly with state lawmakers and discuss policies that impact our vibrant tourism sector. Gain valuable insights, forge meaningful connections, and champion the interests of our industry in the heart of Iowa’s legislative process. Don’t miss this chance to influence change and elevate our industry’s profile in the eyes of our state’s decision-makers.
All members are invited to join. Free to attend, but please RSVP below.

Webinar: Mastering the Art of Responding to RFPs
2024-03-14 14:00 - 15:00 | Virtual – Microsoft Teams, IA, United States
Are you struggling to craft winning proposals in response to Meetings and Conventions Requests for Proposals (RFPs)? Join us for a dynamic webinar where we will delve into the essential strategies for mastering the art of RFP responses. Our experts will share insider tips and best practices to help you stand out in the competitive landscape of the meetings and conventions industry.
Whether you’re a seasoned professional or new to the world of meetings and conventions, this webinar will equip you with the knowledge and skills you need to succeed in responding to RFPs effectively. Don’t miss out on this invaluable opportunity to elevate your RFP game and win more business!
Be sure to register to gain the Microsoft Teams meeting login information.
Register: https://events.teams.microsoft.com/event/a650f1c1-66b2-46cd-bc14-15fcd3ecc751@91390cd9-931b-46b5-85b2-3c171adaa5ac

PRESENTERS:
Kyle Anderson, Director of Sales & Marketing, The Group Travel Leader / Small Market Meetings Magazine (Pioneer Publishing)
Kyle Anderson is Director of Sales & Marketing for The Group Travel Leader, Inc. and Pioneer Publishing in Lexington, KY. Pioneer Publishing is also owner of the Small Market Meetings Magazine. A 2018 graduate of the University of Kentucky from the Hospitality Management and Tourism Program, he has been working with the company for over 6 years. When not at work, you can catch Kyle enjoying Kentucky bourbon or watching Kentucky Athletics. He also enjoys traveling with his wife and spending time at home with his two dogs.
Jeanette Stensgaard, Chief Brilliance Officer, ShePlans Co
With nearly two decades of experience, Jeanette is the Chief Brilliance Officer at ShePlans Co, where she orchestrates brilliant events. Doubling as the VP of Membership for the MPI Rocky Mountain Chapter Board of Directors and advising on prestigious travel and planning boards, Jeanette is a seasoned professional in the industry, boasting an impressive array of certifications. Recognized for her expertise and leadership, she’s received accolades such as the MPI Rocky Mountain Chapter Rising Star award and Smart Meetings’ Meeting Professional of the Year. Outside of work, Jeanette balances family life with her husband, two boys, and three dogs, indulging in her love for Ben and Jerry’s ice cream in Aurora, Colorado.

Webinar: Is Your Destination Accessible Online?
2024-02-22 14:00 - 15:00 | Virtual – Microsoft Teams, IA, United States
Traversing the internet can be frustrating if the right tools aren’t available. Your destination’s website must be accessible to everyone who is trying to reach it — after all, visitors may not want to continue on to your destination if your website experience keeps them from successfully planning a visit or learning more. Neapolitan Labs will share accessibility tips and best practices to make your site more user-friendly for those using assistive technology and beyond.
Be sure to register to gain the Microsoft Teams meeting login information.
Register: https://events.teams.microsoft.com/event/b97a90d4-abb7-4791-88aa-a45a523f7ae9@91390cd9-931b-46b5-85b2-3c171adaa5ac

PRESENTERS:
Ashley English, Managing Director, Client Success for Neapolitan Labs
Ashley is the Managing Director, Client Success, for Neapolitan Labs, an Iowa-based digital marketing company that offers advertising and social media services, as well as website development, including SEO optimizations. Her focus areas include content writing, account management, and website support, including accessibility audits. Before joining Neapolitan Labs, she worked with the Council Bluffs Convention & Visitors Bureau as their Associate Director of Content. When not working on projects, Ashley loves spending time in the great outdoors with her husband and their two dogs.

Brian McMillin, President, Neapolitan Labs
Brian is the President of Neapolitan Labs, an Iowa-based digital marketing company that powers websites for cities, counties, school districts, and tourism organizations in more than 85 of Iowa’s 99 counties. He’s worked with Iowa tourism clients since 2009, and Neapolitan Labs powers sites for Council Bluffs, Pella, Red Rock Area, Oskaloosa, Ottumwa, and other Iowa cities and counties. Aside from professional duties, Brian enjoys traveling around Iowa with his family and is proud to have visited and photographed all of Iowa’s 900-plus communities.

Capitol Visit - 1
2024-02-14 10:30 - 12:30 | Iowa State Capitol, 1007 E Grand Ave, Des Moines, IA, 50319, United States
Discover the power of advocacy and collaboration during the first of two tourism 2024 Capitol Visits in Des Moines. Join us for an opportunity to engage directly with state lawmakers and discuss policies that impact our vibrant tourism sector. Gain valuable insights, forge meaningful connections, and champion the interests of our industry in the heart of Iowa’s legislative process. Don’t miss this chance to influence change and elevate our industry’s profile in the eyes of our state’s decision-makers.
All members are invited to join. Free to attend, but please RSVP below.

iLEAD '24
2024-02-08 08:00 - 2024-02-09 13:00 | Eagle Point Park Lodge, 4101 N 3rd St, Clinton, 52732, United States
Get your leader hats on and join iLEAD, the ultimate program to up your leadership game and connect with tourism professionals! The power-packed sessions promise to fuel your motivation, boost your network, and breathe in new life. Whether you’re a seasoned pro or just dipping your toes, this event will be your secret weapon. This one and a half day event is limited to no more than 30 participants.
Venue: Eagle Point Park Lodge
4101 N 3rd St | Clinton, Iowa
Event Schedule:

Wednesday, February 7 (optional)
5:30 – 8 PM – networking & dinner: George Curtis Manson wine & chocolate pairing followed by dinner at Candlelight
Thursday, February 8
8 – 8:45 AM – Registration & Breakfast
8:45 – 9 AM – Welcome & Introductions
9 – 10 AM – Using Creative Placemaking to Transform Underutilized Spaces, Gabi Torres
10:15 – 11:45 AM – Bring Your A-Game to Your Leadership Role!: Strategies for Leadership & Communication Excellence, Brenda Clark Hamilton
12 – 12:45 PM – Lunch
12:45 – 2:15 PM – Crucial Conversations: Skills for Communicating About Difficult Workplace Issues, Brenda Clark Hamilton
2:30 – 4 PM – Am I Doing this Right? Foundations for a Successful Career and a Fulfilling Life, Jeff Kappen & Matthew Mitchell
4:15 – 4:45 PM – Link to Learning, Group Discussion
6 – 8:30 PM – Offsite Dinner: Great Revivalist Brewery
Friday, February 9
8 – 8:45 AM – Breakfast & Networking
8:45 – 9 AM – Welcome
9 – 10:30 AM – Navigating Challenges: Overcoming Workplace Obstacles for Success, Andy Sokolovich
10:45- 11:45 AM – How do leaders take care of themselves?, Dr. Brian Kelly
11:45 AM – 12:45 PM – Lunch & Closing: group photo

Registration:
The registration cost includes participation in all speakers, Thursday meals (breakfast, lunch, dinner, snacks), Friday meals (breakfast, lunch), attendee gifts, and the option to receive a free professional headshot (valued at $99).

$175 for iTIP Members
$225 for non-members

A professional photographer will be present to offer attendees free headshot sessions, usually valued at $99. With only 13 slots available, ensure you reserve yours promptly. Photo sessions will be conveniently scheduled during breakfast, breaks, and free periods, ensuring participants won’t miss any of the fantastic leadership content. Reserve your headshot session: https://form.jotform.com/233165656318157
Hotel Block:

Wild Rose Casino & Hotel, Clinton
group rate: $109+ taxes & fees – call the hotel at 563-243-9000 & reference Grow Clinton to secure your room
block & rate no longer guaranteed after January 10, 2024
Notes: a $50 incidental authorization upon check in time is required; Cancellation Policy: Guests have until 6 PM the night of their reservation to call and cancel, or they will be charged for 1 night.

Thank you to our event sponsors:

Tourism Legislative Night 2024
2024-01-17 17:00 - 20:00 | Curate, 322 E Court Ave, Des Moines, IA, 50309, United States
Iowa’s travel and hospitality industry is invited to attend an evening networking and conversing with Iowa’s elected officials. Spend the evening networking with Iowa’s elected officials in a relaxing atmosphere to showcase the power of tourism on Iowa’s economy. Encourage your elected officials to attend the event by sending a note and sharing the invitation postcard. Let’s join our voices to share the importance of tourism. This event is hosted in partnership with Iowa’s tourism affiliate associations.
Download the invitation postcard to share with your elected officials.
No cost to attend. RSVP below for food and drink counts.
Date: Wednesday, January 17, 2024
Venue: Curate, 322 E Court Ave, Des Moines, IA
Time: 5 – 8 PM
Also RSVP for Capital Conversations: Legislative Training & Capital Tour to take place Wednesday, January 17 at 2:30 – 4:30 PM.
Room Block: book online or by calling 515-280-3828 with block code LNR. Be sure to set your dates before selecting the room.
Staybridge Suites Des Moines Downtown
201 E Locust St, Des Moines
Book before January 3, 2024 to book a room at the block rate of $80 + taxes & fees.

Tourism Legislative Night is hosted by the iTIP Advocacy Committee & Iowa’s tourism affiliate associations:
Travel Dubuque, Iowa Bicycle Coalition, Think Iowa City, Iowa Gaming Association, Iowa PGA, Keokuk Tourism Bureau, Vacation Okoboji, Visit Quad Cities, Explore Sioux City, Experience Waterloo
Thank you to our event sponsors & partners:
| | | | |
Iowa Bicycle Coalition | Iowa Chamber of Commerce Association | Iowa’s County Conservation System | Iowa Golf Council | | Iowa Wine Growers Association | RAGBRAI
Eastern Iowa Airport (Fly CID) | Iowa Brewers Guild

Capital Conversations: Legislative Training & Capital Tour
2024-01-17 14:30 - 16:30 | Curate, 322 E Court Ave, Des Moines, IA, 50309, United States
Join us for an informative and engaging event designed exclusively for tourism professionals eager to navigate the complex legislative world. This event is your opportunity to gain invaluable insights into legislative priorities and develop the skills needed to advocate effectively for your sector, before Tourism Legislative Night.
Event Highlights:

Legislative Priorities Discussion: Dive deep into the legislative landscape as we host thought-provoking conversations with industry experts and policymakers. Learn about current legislative priorities, upcoming bills, and regulations that could shape the future of tourism. Discover how these decisions can impact your business and community.
How-to Training for a Capital Visit: Master the art of effective advocacy with our comprehensive training session. Get hands-on guidance on preparing for a capital visit, understanding the legislative process, and crafting persuasive messages that resonate with lawmakers. Learn the strategies and tactics that will help you make a lasting impression and influence positive change. The group will travel to the Capital together and walk through the steps of a Capital Visit once in the building.
Networking Opportunities: Connect with fellow tourism professionals, industry leaders, and advocates who share your passion for promoting tourism’s growth and sustainability. Forge valuable relationships, exchange ideas, and collaborate on advocacy efforts.
Q&A Sessions: Have burning questions about legislative advocacy in the tourism sector? Our experts will be available for interactive Q&A sessions, ensuring you leave with a clear understanding of how to champion tourism’s interests.
Resources and Takeaways: Leave the event armed with essential resources, toolkits, and actionable insights that will empower you to become a more effective advocate for tourism legislation.

Date: Wednesday, January 17, 2024
Location: Curate
322 E Court Ave, Des Moines, IA
Time: 2:3o – 4:30 PM
RSVP for “Capital Conversations: Legislative Training & Capital Tour” to secure your spot to become a stronger advocate for the tourism industry. Gain the knowledge and skills you need to drive positive change in the legislative landscape for tourism. Together, we can make a difference and ensure a thriving future for our industry.
Also, RSVP for the Tourism Legislative Night also on Wednesday, January 17 at 6 PM.

Webinar: A Preview of the 2024 Legislative Session
2024-01-04 14:00 - 15:00 | Virtual – Microsoft Teams, IA, United States
Tune in to hear from our lobbyist team from Cornerstone Government Affairs as we prep for the upcoming 2024 Legislative Session. The 2024 Legislative Priorities will be shared after the results of the member legislative survey are reviewed.
This event is open to any iTIP member. Be sure to register to gain the Microsoft Teams meeting login information.
Register: https://events.teams.microsoft.com/event/1a25aeb2-bac3-4b38-9f4b-4f8e001e7bf4@91390cd9-931b-46b5-85b2-3c171adaa5ac

PRESENTER:
David Adelman, Cornerstone Government Affairs: David Adelman joined Cornerstone Government Affairs in 2010, bringing years of substantial experience in grassroots advocacy, developing and implementing strategic legislative campaigns, drafting and analyzing legislative language and reports and establishing, administering and advising political action committees. David has represented facets of the tourism industry as a lobbyist since 2012.

Tourism Round Table Discussion
2023-12-06 13:00 - 14:00 | Virtual – Microsoft Teams, IA, United States
Peer to peer learning is essential for the tourism industry. Take this opportunity to connect with fellow tourism professionals to discuss topics you need assistance with. Bring ideas of a hot community topic, a new idea you are thinking about, or even something you tried and failed, but want to tweak for the future.
This event is open to any current iTIP member.
Please login to access the registration link:

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Webinar: Utilizing Shrpa to Enhance the Work of Your Organization
2023-11-09 14:00 - 15:00 | Virtual – Microsoft Teams, IA, United States
Shrpa is designed to help you get the content you need to deliver more visitors to your destination. The travel platform was built to deliver destinations the most impactful user generated content, proven to deliver more tourism. Learn from the Shrpa team on how to utilize the platform, then hear from Iowa’s very own partners on how they are making the platform work for them. This tool will help any destination enhance their assets to share with visitors.
Be sure to register to gain the Microsoft Teams meeting login information.
Register: https://events.teams.microsoft.com/event/970239e0-dcdb-4033-96ad-f568088083c3@91390cd9-931b-46b5-85b2-3c171adaa5ac

PRESENTER:
Chris Lukenbill, CEO / Co-Founder @ Shrpa: Chris Lukenbill is the co-founder of Shrpa, where they connect destinations with content creators. Chris has been active in the user-generated content space since the early WordPress days when content creators were bloggers, and social media was in its infancy. Outside the office, you’ll find him with his family outdoors, most likely on a mountain bike trail.

Webinar: Deep Dive into the NCAA Bidding Process
2023-10-12 14:00 - 15:00 | Virtual – Microsoft Teams, IA, United States
Do you have the desire to host an NCAA event in your community? Did you know that NCAA is so much more than basketball final 4? Small and large communities alike have a place with hosting an NCAA event in their community. Tune in to hear from NCAA staff to learn about the bidding process for hosting an NCAA event as well as which events work best in which types of communities.
Be sure to register to gain the login information for the Microsoft Teams meeting.
Registration: https://events.teams.microsoft.com/event/9a82d076-b0c1-42ac-8c52-b02cc13d8fd7@91390cd9-931b-46b5-85b2-3c171adaa5ac
PRESENTER:
Ryan Tressel, Director, Championships & Alliances @ NCAA

Webinar: An overview of Scout with Huddle Up Group
2023-09-07 14:00 - 15:00
The Huddle Up Group and iTIP started a partnership in 2022 to provide all members with a free All-Access membership to the Sports Tourism Index + Scout platform. Cole McKeel of HUG will demonstrate the platform and share the benefits you can receive by promoting your destination’s sporting venues.
The Sports Tourism Index and Scout functionality use data to lean on each other in order to provide a digital match-making environment for event owners and host destinations to connect with one another. Scout empowers destinations and event organizers a two-way “match-making” platform driven by data and technology. Scout gives your organization access to the searchable facility and event database with numerous filters including, but not limited to, event date, facility type, and desired geographic region. Organizations can identify precise matches that fit their needs and assets increasing the efficiency and effectiveness of the event hosting process.
With Iowa’s All-Access partnership, each of you receive individualized access to:
• The largest sports event database anywhere, with over 1,100 completely searchable and sortable RFPs on the platform.
• Our patent-pending RFP “matchmaking” technology specific to each destinations’ facilities.
• Use of our first-of-its-kind Estimated Spending Calculator, tied directly to our event database.
• Tempest iDSS CRM integration.
• Free entry to our annual Huddle Up, a virtual “tradeshow” for All-Access subscribers occurring every Spring.
• Exclusive access to our monthly rights-holder webinar series.
• Ability to link facility videos.
• The Sports Tourism IndexTM evaluation tool that scores each destination in four important areas, allowing you to benchmark and internally review how you stack-up in the sports tourism market.
• A full Index Report with in-depth analysis across all categories and a one-on-one conference call to discuss.
• Industry rankings, designations, and recommendations specific to each destination.
• Access to our full library of previously recorded webinars, case studies, industry best practices, etc.
RSVP for the event so you may receive the Zoom meeting login credentials.

PRESENTER:
Cole McKeel, Vice President of Partnerships @ Huddle Up Group: McKeel has had an extensive career in the world of sports including time with the United States Olympic & Paralympic Committee, GoEmpire Group, University of Alaska Fairbanks, the Southeast Tourism Society, and the Adapted Sport Leadership & Business Symposium. As the Vice President of Partnerships for Huddle Up Group, Cole’s focus is to work with the partners utilizing the platform, including the state partners.

Webinar: The Practical Side of AI
2023-08-03 14:00 - 15:00 | Virtual – Microsoft Teams, IA, United States
Join de Novo Marketing’s Education & Innovation Lead, Ryan Shenefelt, where he will cover not only the basics of Artificial Intelligence but also how small and medium organizations can start leveraging this new tool. We’ll learn how AI can help us with repetitive, yet time-intensive tasks, and how to use it for content creation to maximize you and your team’s creativity. Topics will include email responses, chatbots, ideation, email marketing, video editing, and more!

Be sure to register to gain the login information for the Microsoft Teams meeting.
Registration: https://events.teams.microsoft.com/event/d2db2a5d-a586-45f7-a960-bd9fbfa30161@91390cd9-931b-46b5-85b2-3c171adaa5ac

Tourism Round Table Discussion
2023-07-26 13:00 - 14:00 | Virtual – Microsoft Teams, IA, United States
Peer to peer learning is essential for the tourism industry. Take this opportunity to connect with fellow tourism professionals to discuss topics you need assistance with. Bring ideas of a hot community topic, a new idea you are thinking about, or even something you tried and failed, but want to tweak for the future. Submit topics/questions when you register for the event via Microsoft Teams.
This event is open to any current iTIP member.
Register to gain access to the meeting login details: https://teams.microsoft.com/registration/2Qw5kRuTtUaFsjwXGtqlrA,4Z4bDJyBPUmy_y8hJyzsaw,QmdrRDxr70iAWFKHGfwdqA,2ctLlNg-d0SpEml_tlLmAg,ytvhrjQ10kKwtd_Hn45Fxw,T4BfC1_J6kyhY8Jxgrt6Sg?mode=read&tenantId=91390cd9-931b-46b5-85b2-3c171adaa5ac

iTIP Summer Celebration (2023)
2023-06-11 14:30 - 2023-06-12 18:00 | Bien VenU Event Center, 7400 Hudson Rd, Cedar Falls, IA, 50613, United States
You are invited to join your industry friends and colleagues of Iowa’s tourism industry for the iTIP Summer Celebration. The event includes the Mini Golf Tournament, Annual Meeting, and Awards Ceremony throughout Sunday, June 11 and Monday, June 12. Let’s celebrate another year of growth and fellowship amongst the tourism industry!
Schedule of Events:
Sunday, June 11

Mini Golf Tournament
Let’s have fun with our colleagues from around the state with a little competition! A mini-golf tournament fundraiser will take place from 2:30 – 4:30 PM throughout Downtown Cedar Falls. All participants will have the opportunity to explore Downtown Cedar Falls while networking with the colleagues of their team. All equipment is provided. A shuttle will be available from the hotel.
Evening Dinner + Fun
Join your friends and colleagues for a fun and relaxing evening out in Cedar Falls. Meet at Double Tap (Downtown Cedar Falls) for games and networking starting at 6 PM. A shuttle will be available from the hotel.

Monday, June 12

iTIP Annual Meeting

It’s time to highlight the accomplishments of the organization over the last year. There will be opportunities for education, fellowship, and peer learning throughout the event.

10 – 10:30 AM – Check In

Keynote: Sydney Rieckhoff
10:30 AM – Welcome & iTIP Business
11 AM – Speaker: Sydney Rieckhoff

Sydney Rieckhoff is the 24-year-old CEO of Almost Famous Popcorn Company, a gourmet popcorn brand in Cedar Rapids she co-founded at 14 years old. Almost Famous Popcorn is an Iowa-based company with a nationwide presence. Sydney is a graduate of Stanford University. She highlights her experiences as a young woman in business through a personal brand called, The Popcorneur, with an aim of inspiring other women and young people to pursue their dreams.

12 PM – Lunch & Networking
1 PM – Industry Round Table Discussions
2 PM – Cedar Falls Experience

The Cedar Falls Tourism team is putting together a fun experience for all attendees to take part in. Take your chance at a game winning field goal during a VIP Stadium Tour at the iconic UNI-Dome!

Awards Ceremony

Emcee: Gary Kroeger
iTIP is excited to host our first award ceremony. 17 industry partners have been selected from nominations to receive 2023 awards. Congratulations to each of the award recipients! The full list of award winners may be found here.
The Awards Ceremony is a fundraiser for iTIP. All funds will be used to support education and advocacy programs of the association.

4 PM – Cocktail Reception
4:45 PM – Awards Ceremony

Featured Emcee: Gary Kroeger

Gary was born in Cedar Falls and attended Northwestern University. In Chicago he helped found The Practical Theatre Company. This association caught the eye of Saturday Night Live producers and he became a regular on the venerable late night comedy show. Gary has since moved back to Cedar Falls and is a passionate advocate for many causes.

The hotel room block at Holiday Inn & Suites Bien VenU (7400 Hudson Rd, Cedar Falls) closed on Friday, May 26.
Registration is currently closed for this event. Please contact Chelsea Lerud to inquire if space is still available to attend.

Capitol Visit: Storied & Scenic + Driftless Area
2023-04-11 13:00 - 15:00 | Iowa State Capitol, 1007 E Grand Ave, Des Moines, IA, 50319, United States
The Storied & Scenic and Driftless Area are invited to join us for a Capitol Visit in Des Moines. The group will meet with elected officials from this region to highlight the positive impact the most recent appropriations dollars have had on the region.
Free to attend, but please RSVP below.

How You Too Can Work with Travel Writers Webinar
2023-03-08 10:00 - 11:00 | Virtual – Microsoft Teams, IA, United States
Sara Broers of Travel with Sara and the Midwest Travel Writers Network will share how to’s and best practices of working with travel writers. Sara will be joined by organizations that have partnered with her team in the past to share their experiences that any organization can duplicate as one of their marketing strategies.
Register here to save your space.
Speakers:

Sara Broers is a travel enthusiast that resides in North Iowa. She was bitten by the travel bug at a young age and throughout life she has developed a deeper love for sharing travel experiences with others. She now runs Travel with Sara and is a co-owner of the Midwest Travel Network. In 2019, Sara received the 2019 Outstanding Iowa Leadership Award through Travel Iowa.

Panelists:

Kerrie Kuiper, Visit Fort Dodge
Jessica Waytenick, Visit Quad Cities
Valerie Reinke, Allamakee County Economic Development & Tourism

iLEAD '23
2023-02-23 08:00 - 2023-02-24 13:00 | The Cardiff Center @ Fort Frenzy, 3232 1st Avenue South, Fort Dodge, IA, 50501
iLEAD is designed to support Iowa’s tourism professionals with the growth in their leadership skills and network with other tourism professionals all while becoming motivated and rejuvenated. The sessions will advance both a veteran of the industry and a newcomer. This one and a half day event is limited to no more than 40 participants.
Venue: The Cardiff Center at Fort Frenzy
Fort Dodge, Iowa
A photographer will be on site to provide complimentary professional headshots for attendees. This is a $99 value. There are only 15 spots available, so secure your spot quickly before they all fill up. Photo sessions area available during breakfast, breaks, and free time so participants won’t miss out on any of the awesome leadership content.
Download the event flyer.
Event Schedule:

Wednesday, February 22 (optional)
5:30 – 8 PM – networking & dinner: Shiny Top Brewing (costs on own for participant)
Thursday, February 23
8 – 8:45 AM – Registration & Breakfast
8:45 – 9 AM – Welcome & Introductions
9 – 10:30 AM – Gallup Strength Finders (Julie Thorson)
10:45 – 11:45 AM – Leading Through Crisis: mental health & empathetic listening (Lisa Schaefer)
12 – 12:45 PM – Lunch
12:45 – 1:45 PM – Handing Over the Reigns: Demystifying the Succession Planning Process (Richard J. Bryan)
2 – 3 PM – Partnership and Collaboration Leads into Fundraising (Carla Eysink)
3:15 – 4:15 PM – Link to Learning Conversation
5:30 – 9 PM – Offsite Dinner & Group Activity: dinner and wine tasting at Soldier Creek Winery (included in registration)
Friday, February 24
8 – 8:45 AM – Breakfast & Networking
8:45 – 9 AM – Welcome
9 – 10:30 AM – Education Session
10:45- 11:45 AM – F Your Shoulds (Jill Anderson)
12 – 12:45 PM – Lunch & Closing: group photo

Registration:
The registration cost includes participation in all speakers, Thursday, February 23 meals (breakfast, lunch, dinner, snacks), Friday, February 24 meals (breakfast, lunch), attendee gifts, and the option to receive a free professional headshot (valued at $99).

$175 for iTIP Members
$225 for non-members

Hotel Block:

Brookstone Inn & Suites, Fort Dodge
group rate: $109 + taxes & fees – call the hotel at 515-206-1591 & reference Iowa Travel Industry Partners to secure your room

Thank you to our event sponsors:

Capitol Visit: Lakes & Land
2023-02-01 10:00 - 12:00 | Iowa State Capitol, 1007 E Grand Ave, Des Moines, IA, 50319, United States
The Lakes & Land area (NW Iowa) is invited to join us for a Capitol Visit in Des Moines. The group will meet with elected officials from this region to highlight the positive impact the most recent appropriations dollars have had on the region.
Free to attend, but please RSVP below.

Tourism Legislative Night 2023
2023-01-17 18:00 - 21:00 | Curate, 322 E Court Ave, Des Moines, IA, 50309, United States
Iowa’s travel and hospitality industry is invited to attend an evening networking and conversing with Iowa’s elected officials. Spend the evening networking with Iowa’s elected officials in a relaxing atmosphere to showcase the power of tourism on Iowa’s economy. Encourage your elected officials to attend the event by sending a note and sharing the invitation postcard. Let’s join our voices to share the importance of tourism. This event is hosted in partnership with Iowa’s tourism affiliate associations.
No cost to attend. RSVP below for food and drink counts.
Download the event postcard to share with your elected officials.
Date: January 17, 2023
Venue:
Curate
322 E Court Ave
Des Moines, IA 50309
Time: 6 – 9 PM
Room Block: Staybridge Suites – book online or by calling 515-280-3828 with block code ITP
201 E. Locust Street | Des Moines, Iowa 50309
Book before January 10, 2023 to guarantee a room at the block rate of $119 + taxes & fees.

Tourism Legislative Night is hosted by the iTIP Advocacy Committee & Iowa’s tourism affiliate associations:
Dave Herrell, Visit Quad Cities | Wes Ehrecke, Iowa Gaming Association | Kristi Franz, Explore Sioux City | Tavis Hall, Experience Waterloo | Carrie Koelker, Iowa Senator/Travel Dubuque | Rebecca Peters, Vacation Okoboji | Nick Pfeiffer, Think Iowa City | Keith Rahe, Travel Dubuque | John Valliere, Iowa PGA

Thank you to our event sponsors & partners:

Iowa Public Airports Association | Iowa Restaurant Association | Think Iowa City | Travel Dubuque | Visit Quad Cities
Iowa Brewers Guild | Iowa Golf Council | Iowa State Fair

Webinar: Legislative Session Preview 2024
2023-01-04 14:00 - 15:00 | Virtual – Microsoft Teams, IA, United States
Tune in to hear from Cornerstone Government Affairs as we prep for the upcoming 2023 Legislative Session. Cornerstone will also release a newly created advocacy toolkit for Iowa’s tourism industry.
Register here to gain the login information for the Microsoft Teams meeting.
Registration: https://events.teams.microsoft.com/event/1a25aeb2-bac3-4b38-9f4b-4f8e001e7bf4@91390cd9-931b-46b5-85b2-3c171adaa5ac

2023 Legislative Session Preview
2023-01-04 10:00 - 11:00 | Virtual – Microsoft Teams, IA, United States
Tune in to hear from Cornerstone Government Affairs as we prep for the upcoming 2023 Legislative Session. Cornerstone will also release a newly created advocacy toolkit for Iowa’s tourism industry.
Register here to save your space and add the event to your calendar.

HOSPITALITY & TOURISM INDUSTRY WORKFORCE RESOURCE WEBINAR
2022-11-17 10:00 - 11:00
Jump on a webinar with iTIP and the Iowa Department of Education (Joe Collins) to learn about the newest industry workforce resource.

Iowa’s hospitality and tourism professionals feed and nurture our minds, bodies and spirits, bringing people together each and every day through their products and services. This demand is expected to continue to grow along with changing consumer preferences for contactless ordering, delivery and consumption of food, entertainment, lodging and other products and services. In early 2022, the Iowa Department of Education partnered with Iowa Travel Industry Partners and the Iowa Restaurant Association Education Foundation, Iowa Hotel and Lodging Association, Iowa Gaming Association, Iowa Wholesale Beer Distributors Association, Iowa Tourism Office and Iowa Association of Career and Technical Education to develop a robust and informative career pathways resource to highlight a wide range of exciting career opportunities in Iowa’s hospitality and tourism industries. Join for this session to learn more about this new resource (available at CareerPathways.EducateIowa.gov) and additional partners or services to help address the growing skilled workforce needs in this critical industry here in Iowa.

Register here to save your space.

Shrpa Meet & Greet
2022-08-19 10:00 - 11:00 | Virtual – Microsoft Teams, IA, United States
How is your community utilizing user-generated content? Whether you have a team dedicated to working with content creators or you feel like you don’t know where to start, Shrpa helps teams get the UGC they really need. Highlight the seasons, locations, and events where you need more content! Join the fast-growing DMO platform and get the UGC you want.
On August 19 at 10 AM, join us for a virtual meet and greet with the Shrpa team! Learn more about how your community can improve your UGC strategy and convert inspiration into visits.
When: August 19
Time: 10 AM
Where: Click here to join the meeting
Meeting ID: 235 693 704 464
Passcode: [REDACTED]

Shrpa is the online platform destinations utilize to create targeted user-generated content. Shrpa connects destinations with content creators and locals to create more diverse and authentic content for all their marketing channels.

Annual Meeting 2022
2022-06-13 10:00 - 15:00 | Arnolds Park Majestic Pavilion, 37 Lake St., Arnolds Park, IA, 51331, United States
You are invited to join your industry friends and colleagues of Iowa Travel Industry Partners for the Annual Meeting on Monday, June 13. Let’s celebrate the inaugural year of the newest tourism industry resource.
Featured Speaker: Aaron Putze

Speaker, Author, Work-Life Coach, Iowan
Raised on a farm near West Bend, Aaron took to writing and public speaking at an early age (he was always the first to volunteer to share stories with the class as a youngster, authored his first book at age 9 and addressed a full session of the Iowa House as a high school junior — the topic was the importance of small schools). He graduated from UNI with degrees in communications, public relations and journalism. He has always enjoyed connecting with others, and that continued following his days at UNI. Aaron is living proof that if you love what you do, you’ll never work a day in your life! He’s combined his respect and admiration for farmers, love of rural communities, passion for agriculture and skills in writing and public speaking to serve as an agricultural communicator for almost three decades. In 2010, he was named Director of Industry Relations for the Iowa Soybean Association (ISA) in Ankeny. Combining relevant stories, stunning visuals, humor appropriate for all ages and audience participation, Aaron weaves together fun, engaging and memorable entertainment.

Schedule of Events:
Sunday, June 12

Mini Golf Tournament (learn more about the event here)
Let’s have fun with our colleagues from around the state with a little competition! A mini-golf tournament will take place from 3 – 5 PM at the Indian Hills Golf Club Papoose Putting Course. Prizes for the tournament will be announced during the evening boat ride. Cost is $20 to participate and every golfer receives a free drink token. Purchase Mini Golf Tournament tickets here.

Evening Boat Ride
Join your friends and colleagues for a relaxing evening out on Lake Okoboji. The event is free to attend and will take place from 6 – 8 PM. Appetizers will be served aboard as well as a cash bar available. Passengers will be picked up at the Okoboji Commons Hotel. Please RSVP your ticket below.

Monday, June 13
iTIP Annual Meeting

10 – 10:30 AM – Check In
10:30 AM – Welcome & iTIP Business
11 AM – Speaker: Aaron Putze
12 PM – Lunch & Networking
1 PM – Industry Round Table Discussions
2 PM – The Legend Roller Coaster @ Arnolds Park
Built in 1930, the Legend Roller Coaster is the 13th oldest wooden roller coaster in the world.

A hotel room block has been established at Okoboji Commons Hotel (1302 Hwy 71, Okoboji). Reservations can be made at www.okobojicommonshotel.com and using the Group ID: LetsRockOkoboji.

When registering for Monday, June 13, please be sure to select your lunch choice. All box meals are served with a fresh fruit cup. As well as a variety of chips and cookies will be available to choose from.

Roast beef sandwich with roasted peppers, arugula, and pesto aioli on a croissant
Turkey BLT sandwich with mayo on croissant
Kale & quinoa salad w/sliced strawberries, feta, pepita seeds, and strawberry vinaigrette

Thank you to our June 13 sponsors:

Annual Meeting Mini Golf Tournament
2022-06-12 15:00 - 17:00 | Indian Hills Golf Club, Papoose Putting Course, 2159 Hwy. 9, Spirit Lake, IA, 51360, United States
Create a fun afternoon with our colleagues from around the state with a little competition! A mini-golf tournament will take place in conjunction with the iTIP Annual Meeting on Sunday, June 12 from 3 – 5 PM at the Indian Hills Golf Club Papoose Putting Course. The course has putters and golf balls that can be used or you may bring your own. Prizes for the tournament will be announced during the evening boat ride. Cost is $20 to participate and every golfer receives a free drink token. Purchase Mini Golf Tournament tickets below.

Thank you to the event sponsors:
Title Sponsor:
Presenting Sponsor:
Beverage Sponsor: Iowa Gaming Association
